Advertise Yourself...

Advertise Yourself

Why do you need to brand yourself?

When people want to associate with you professionally, they need to be comfortable knowing who they are dealing with. This could be for a job, a contract, an assignment or a partnership or investment in a venture. The greater your personal brand equity, the bigger break you could get.

E-brand yourself

Branding yourself does not mean you have to put up billboards of yourself around town. The virtual world is your magic lamp; do the following and see how you stand taller among your peers.

A personal website

It could be an extension of your blog or a separate one. Let it be like your online CV covering academics, career path, testimonials, photographs, achievements, skills, published works, links to your blog and work-related sites and other relevant information. Make sure your website and blogs are well designed -- select neat templates and inviting colors. Don't be flashy for the sake of it.

Set up a public profile

The starting point. Go to a professional networking site, and create an account. Fill out everything about yourself in detail as required, including your special achievements and skills. Get people to post recommendations on your profile. Make sure you also build a quality network of contacts -- this will show who you know and who knows you. At a glance others will know all about you professionally.

A personal blog

Get yourself one; these are free and can be set up in minutes on sites like Rediff, Blogger and Wordpress. You can also get a domain with a custom name, even your own, which is a good idea. Talk about one subject you feel strongly about -- it could be about your professional expertise, public interest issues, travel, a hobby or anything else. Set up multiple blogs if you have the capacity to maintain the same. When deciding a subject area, ask yourself this question: Will anyone care to read about what I am writing? Go ahead only if the answer is in the affirmative. Stay clear of personal ramblings -- what you write will reflect on the kind of person you are and how you think.

Write for publications

Look for any available opportunities to write for websites, newspapers and magazines -- people will notice you and this will add to your profile. Media outlets are always open to accepting columns from experts and knowledgeable professionals.

Show yourself to be an expert

There are many online forums where you can participate in Question and Answer sessions. Join the ones where business subjects are discussed; there is none as powerful as the one on LinkedIn.com. When you share your knowledge, people start recognising you for your expertise in your area of work -- and you don't know who may want to connect with you and send an opportunity your way. Be on social networking sites also. Show yourself to be multi-dimensional. These sites, unlike professional networking ones, are more about your personal side like your hobbies, holidays, family and friendships.

Network, network, and network

Develop relationships with as many people as you can, with diverse backgrounds and not just relevant to your own industry. Everyone has a contribution to make. And the internet, especially through social networking sites, allows you to do so without moving away from your desk.By doing this you would not only buildup your relationship but also learn and enhance various skills to polish yourself.